Web visibility. 10 points in this area are earned as follows:
Is the website up to date? 0 to 1.25
Is the menu online & current? 0 to 1.25
Are they on Facebook? 0 to .625
Are they on other social media? 0 to .625
Are they using OpenTable? 0 to 1.25
What is their rating on TripAdvisor? 0 to 5
How are the following handled:
Allergy issues? 0 to 10 (if no gluten free bread automatic loss of 5 points)
Not liking something? 0 to 10
Asking about suggestions? 0 to 10
Services. This for me is easy. Before I walk in the door I assume and budget that I will leave a 30% tip. This drops by 5% with any service related issues. Points earned are based on the tip percentage that I leave. My reviews will always state what the 5% mark downs are.
30% 10 points
25% 8 points
20% 6 points
15% 5 points
10% 4 points
5% 2 points
0% 0 points
Food. For each item I take notes and any issues cause at least a 1 point deduction. 0 to 10.
Drinks. Same as food 0 to 10.
Value. This is the one that is a little complicated. I figure out what an average dinner for one person would cost. This dinner would be a cocktail, starter, entree, glass of wine and dessert. I average the menu prices in each of these areas to come up with an average cost per item. Add each of these averages to come to a total. I then take the overall score from the review less the value to determine a score to rate the value (0 to 90). So using the chart below you can see that a $$$ ($51-$75) restaurant with a score of 75 would get a score of 7, but a $ ($15-$25) would get a 9, a $$ ($26-$50) an 8 and a $$$$ ($76 or more) a 6. As you can tell I am tough on $$$$ places, as I should be.
Value Points $ $$ $$$ $$$$
1-10 0 0 0 0
11-20 3 1 0 0
21-30 4 3 1 0
31-40 5 3 2 0
41-50 6 5 3 2
51-60 7 5 4 4
61-70 8 7 5 4
71-80 9 8 7 6
81-90 10 10 10 10
Cleanliness. $$$$ get knocked down for not cleaning the table in between meals as an example. I include bathrooms when I can as well. 0 to 10.
So what do each of the scores mean:
Single Score/Overall Score TA-SFV / TA-OA
1 / 01-10 RUN!!! 1 1
2 / 11-20 Take your enemies 1 1
3 / 21-30 Not so good 2 2
4 / 31-40 Needs improvement 2 2
5 / 41-50 Average 3 3
6 / 51-60 Good 3 3
7 / 61-70 Really Good 4 4
8 / 71-80 Excellent 4 4
9 / 81-90 Exceptional 5 5
10 / 91-100 Memorable 5 5
Lastly is how I determine the 1 to 5 stars that I will give on TripAdvisor. There are 4 ratings that you give on TripAdvisor and you can give 1 to 5 in each of these areas. Service, Food, Value & Overall. Above under TA-SFV is how I determine the Single categories of Service, Food & Value which receive a score of 0-10 and under TA-OA is the Overall score which is 0-100.
Hope this explains my thought process and answers any questions you might have. As you can tell I am the analytical type and love numbers that help me come to conclusions.
Cheers & Ciao.
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